Keith Cheung is a professional photographer with over 20 years of experience and operating his services under the brand
“PhotoTsunic” (“Tsun” being his first name). His services
include commercial shoots and corporate photography.
The commercial side covers architecture and interior,
lifestyle and luxury products and gourmet, and the
corporate side includes executive portraits, employee
engagement and team spirit stock photos, company
events and documentary-style behind the scene
shots. In recent years, he developed his videography
services, specializing in short videos tailored for
social media platforms and have worked with various
With Hong Kong descent and based in London, Keith offers his services primarily for the markets in both the UK and Hong Kong and takes international assignments.
A wide range of clients
Keith’s clients include luxury brands such as BMV, Piaget, Links of London, and Sotheby’s HK, and he was commissioned by a renowned lifestyle magazine, Zip, to produce fashion and lifestyle photos. He also worked with multinational companies (MNCs) and Fortune 100 companies, like Citibank, BASF, Alibaba, ICBC, and Swire Properties.
Keith is passionate about portrait creation. He is great in interacting with the featured figures and bring out the best and most natural side of them. He created portraitures for well-known individuals including Jack Ma (Alibaba founder), Andy Lau (celebrity in Hong Kong), Heather Parisi (celebrity in Italy), other socialites and politicians.
Work with renowned figures
With his photojournalist background, Keith is known for his documentary style capturing the spontaneous moments and the candid emotions of the characters that he portrays. He was commissioned by Swire Properties, one of the largest property developers in Hong Kong, to produce documentary photography for the legendary fashion designer, Vivienne Westwood, and internationally renowned architect, Frank Gerhy.
His other major projects include a rejuvenation project of a significant historic site in Hong Kong commissioned by Ove Arup, a renowned architect consulting firm; in another project, he assumed the role of the official photographer of the election campaign of Sir Donald Tsang, Hong Kong Former Chief Executive.
Keith’s photography talent and efforts to support the community have been recognized. One of his press photos won him the first runner-up in Hong Kong Press Photo Contest. He also partnered with his wife on a public awareness campaign for HK Breastfeeding Mothers Association when their first child was born. They were awarded the Gold Prize in PR Award 2014 in the Small Budget category.
Video creator for digital marketing
Short-format films are in high demand. Keith creates short videos for brands and key influencers, to suit their digital communication and social media use.
Keith does not only do filming, but also helps clients develop video concepts, create a storyline, suggest shooting locations and guide the models to work with him on the video shoot. His short videos can effectively present the key messages, engage the audience and convey a unique brand story.