Keith Cheung is a professional photographer with over 20 years of experience. Before founding his own studio, “PhotoTsunic”,

he was a photojournalist for one of Hong Kong’s

leading newspapers, Ming Pao Daily, and was

commissioned by a renowned lifestyle magazine,

Zip, as a fashion and lifestyle photographer.


With his photojournalist background, Keith is known

for his documentary style capturing the

spontaneous moments and the candid emotions

of the characters that he portrayed. He was

commissioned by Swire Properties, one of the

largest property developers in Hong Kong, to

produce documentary photography for the legendary

fashion designer, Vivienne Westwood, and internationally renowned architect, Frank Gerhy.


His other major projects include a rejuvenation project of a major historic site in Hong Kong commissioned by Ove Arup, renowned architect consulting firm, assuming the role as the official photographer of the Hong Kong Chief Executive Election campaign and a public awareness campaign for HK Breastfeeding Mothers Association which was awarded the Best PR Award 2014 in the Small Budget category.


Keith is passionate about portrait creation. He created portraitures for well-known individuals including Jack Ma (Alibaba founder), Andy Lau (celebrity in Hong Kong), Heather Parisi (celebrity in Italy), other socialites and politicians.


Keith loves arts. He photo-shoots glamorous events for international brands such as Cartier, Piaget, Links of London and Sotheby’s, featuring high-end costume, jewellery, gourmet and interior design.​


Keith is also well-verse in corporate photography. He is often engaged for his professional services for corporate events, such as Initial Public Offers (IPO), press conferences, town hall meetings as well as executive portraits for the management of multinational companies (MNCs) and Fortune 100 companies. His clientele includes Citibank, ICBC, Swire Properties and BASF.


Keith spent time traveling in and exploring the United Kingdom back in 2001, and currently relocated his family to London from Hong Kong. He developed a passion for cultures, especially anything related to the Great Britain and Hong Kong. He is great in telling touching stories through his visuals during epochs of history, interesting human-interest stories behind the old districts and vanishing handcraft industries.

About me